Dominate Local SEO in Six Steps
Get This Right and You Will Crush the Competition..
Deep Dive SEO Audit
Ranking 1st or 2nd place comes down to the details. A technical audit of your website can reveal and identify weaknesses, keeping you in or out of the search engine's local SEO results. Just a few tweaks can make the difference in higher search rankings.
It takes three SEO fundamentals working together to rank a website. Technical SEO (crawl-ability and index-ability), On Page SEO (content optimization), and Off Page SEO (website promotion). When all 3 work together a site can do nothing but rank higher.
Traffic is what it’s about. Targeted keyword research is about getting the right people at the right time with the right content, optimized to convert. Without proper keyword research, having the freshest content on the Internet will fail a website every time.
White Hat Link Building
It begins and ends with quality links from authoritative websites that get your website and content ranked in search engines. Solid link strategies can make the difference between consistent traffic or the sandbox. It can make the difference between consistent sales and no sales at all from search.
Content & Promotion
Ever heard the saying, “build it and they will come?” Nothing can be further from the truth. Having the best content in the world without proper planning and promotion doesn’t guarantee anyone will see it. The key is in-depth keyword research, on-page optimization and targeted distribution channels.
SEO is an ongoing process. Metrics such as keyword rankings, link acquisition, organic traffic and online conversions are what drive results. Analytics keep businesses in the loop and ahead of the curve. In short, see what’s working, how campaigns are performing and progressing, adding to the bottom line.
What Is Local SEO Marketing?
Local SEO (Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way local businesses market online. SEO is the process of optimizing a website to drive organic, or paid traffic from search engine results pages (SERPs).
Local SEO can help businesses promote their products and services to local customers at the exact time they're looking for them online. This process is done using a variety of strategies such as keyword research and content promotion.
Who Needs Local SEO?
Do you own a restaurant, a barber shop, law firm? Are you a doctor, mechanic or retailer? Then local SEO is key.
Local SEO gives potential customers information they want, when they want it. Even if your business does not have a website, local SEO can still help your business stand out in local searches, driving more traffic through online search. Adding an optimized website to the mix only increases that traffic, generating more leads.
Everybody needs local SEO, with or without a website, it doesn't matter. If you want more traffic from online searches then you need local SEO.
Why Is Local SEO Important?
It benefits customers. Local SEO ranks a business higher in local SERPs from major search engines like Google, Bing, and Yahoo!
It's also a free advertising resource. When local SEO is done right, a business website will move up in the organic search engine listings, which will drive more traffic. The higher the ranking in search the less businesses lose money to the competition.
Businesses without websites also benefit by optimizing for local SEO.
How Can We Improve Our Local Search Engine Results?
First, perform an audit and fix any technical errors. Next, review any current content assets and determine if they can be improved with updated content and leveraged using linking strategies.
Perform keyword research any additional industry phrases that relate to your market and build content to fill the content gaps your competition isn't writing about. Lastly, setup analytics to track and learn what your visitors are doing and and always keep testing using A/B split tests. Want more information? Schedule a consultation.